Tuesday 8 February 2011

Business of the 21st Century?


This is my first penned article about the industry....please be gentle!

Many of your friends, colleagues, your boss and maybe you and your family are sat uncomfortably about the future. The headlines bombard us every day with rising mortages, falling pensions, more unemployment and tighter finances. How many people have mentioned to you about 'wanting to run their own business' in the last 12 months?

In the 1980's the recession combined with the drastic Thatcher reforms led to Franchising coming of age, when 000's of people applied themselves to proven business models, training, support and even marketing assistance. The Franchisees job was to provide the 'action' the company the product. It's a little known fact that when franchising was finding it's feet in the middle of the 20th Century it was very close to being banned as a 'pyramid scheme'. Think about it, pay for business, get no help, fail miserably. Franchising had to grow up quickly and indeed it did - through systems, processes and training. McDonald's University isn't an urban myth!!

Our very own car leasing business is part of a very successful franchise run by the world's largest leasing company. Systems, training, conferences, awards, coaching - all included, we simply fuel the fire with activity to get the business in the door!

Alongside this Franchising pheonomen there was a similar business model car-crashing it's way through the economy- Network Marketing. The model is simple, use the product, recommend it and build a team of motivated people doing the same. The problem was a massive failure rate, no systems, no training, only the go-getters ever succeeded and they were few and far between in the early days. Have you seen the adverts 'Entreprenueurs Wanted' and thought "SCAM" ? I did too and this is why millions of people have not responded - risk-taker, pioneer, all or nothing - just isn't most of us is it? Franchising allowed people to go half way and now............

Jump forward 30 years. New Government, drastic fiscal measures, almost certainty that things aren't going to get better for most of the UK. It's a mirror image of the conditions that sent franchising mad!

Millions of people need to do 'something' but aren't sure how. The banks aren't lending to start a new business, even a franchise can cost £50,000 or more and 5 years just to break even. More importantly that desk in the corner is lot more secure than going it alone. But guess what - Network Marketing has come of age. Training, systems, support. No more wooping and holloring!! Start up fees are low and often recouped quickly if new people 'plug in' to the system. Network Marketing can offer people the opportunity to develop a business part-time whilst remaining in their secure job 'for now'. With expert coaching, unlimited training, fabulous personal development and if taken seriously an opportunity to be free of employment in a relatively short space of time. I would suggest 2-10 years dependent on the person, the company, the products etc.

It isn't for me to say which opportunities are better than others, as I don't know the details about the others. I do believe that when operating in a recession the product of 'saving money' is fairly appealing to most people. I might struggle myself to ask my contacts to 'purchase' something. Hence the products associated with my company are certainly not 'sexy' yet everyone uses them. Those services being shops, petrol stations, telephones. mobile phones, energy and the internet. The core services regularly achieve awards from leading consumer publications. All we do is take the shop to the customer in an age of 'over-information'. NOTE: this isn't about selling utilities it's recommending a Discount Club.

After just over a year of learning, listening, copying, training and being coached (doing as we're told) myself and Nina are now helping dozens of people 'plug in' to the system to copy just what we did (and lot of what we didn't). We are working with a FTSE 250 business operated by the creme de la creme of City talent, they gave me share options for doing well, we're on target for a holiday for doing what we'd do anyway. We have direct access and first name terms to some of the most established and biggest earners and we have a 100% will to provide a secure, proven and achievable business for those willing to learn. AND OUR MAIN JOBS HAVEN'T SUFFERED, in fact we've got better at them

That's enough about us....what about you? What's your priority? Time, Security, Freedom, To work for yourself, additional income?

Need more information?We don't bite, simply sharing the concept is our job not signing you up

For more information email me here

Watch this this introductory video: https://www.utilitywarehouse.co.uk/home/about_us/

If it's not for you - that's great too we'd love you to be our customer ;) http://www.welovetheclub.co.uk/





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